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Whilst hitting on a cultural nerve, Don’t B Ashy Body Butter opens the conversation in a humorous way to address a classic black concern-dry skin. It is a mixture of healing emollient oils that achieves a desired satin finish on your skin, leaving it supple and moisturized.

Don’t B Ashy is also a state of being in how we speak, think, and behave.

We can all be a little ashy sometimes, yet this product combats any fear of falling prey to harsh criticism and injustice against you, or your skin! Don’t B Ashy is a celebration of a certain black aesthetic of distinguished grace and glamour while experiencing a collective and personal heartbreak, resilience, and renaissance. Don’t B Ashy is a movement, a heritage of healing.

We are our own best protection, and I’ve created a product that can soothe your skin and your soul. SELF CARE IS A MUST and Don’t B Ashy is a way of life.

Don’t B Ashy with your skin. Don’t B Ashy with your attitude!

The effects of showing your body some love will be magnificent. -Ayo Jackson